Progressive Data Services' Marketing Efforts Can Grow Any Type of Business
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Over the last two decades, Progressive Data Services' team members have enjoyed the opportunity to work with some of the finest organizations in the world.
Once you collect data from your clients, how do you keep it all organized and make it work for you?
If this is a question your business has been struggling with, Progressive Data Services has your solution. We use the latest available tools to uncover valuable insights for brands and companies. By identifying which customers to focus their efforts on, we set them up for success.
Our marketing experience has covered a wide spectrum – from small mom-and-pop businesses to multinational operations. This diversity of clientele has afforded our staff the data strategy expertise, know-how, and skill sets necessary for meeting your marketing challenges. Our skilled data scientists use predictive modeling to target the best potential customers, ensuring campaign performance that sets you apart from the crowd.
As a seasoned database marketing agency, we also lend our data management and application development skills to printers, media houses, and advertising firms that may not have the in-house expertise or resource capacity to complete project objectives. Our team will work seamlessly with yours to make your project shine!
Delight existing customers and bring in new ones with a custom-tailored marketing strategy that helps you track behaviors and identify key touch points in the customer journey. We aim to meet or exceed every expectation, demonstrate measurable results, and maximize your marketing ROI.
We’re empowering progress every day. To learn more about how Progressive Data Services' database marketing services and marketing campaigns can elevate your business, explore the categories below, check out our case studies, or contact us today.
Click on one of the links below to see how our database marketing services have helped various businesses succeed!
Big Three Automotive
Mailing Lists
- Prospect Lists - For new vehicle releases and new service offerings vua direct marketing, email marketing and more. Especially suited to high-end or specialty vehicle offerings. Development of targeted list pulls for micro-geographies.
Data Management and Analytics
- Big Data Database Cleanup – File cleansing, move updating, de-duping and key coding of client base.
- One-off postal mail execution or creation of ongoing pick-and-pull mail programs.
- Updating of CRM datasets. Appending of demographic, psychographic, and corporate metrics to a dataset to glean more information about client base.
Click here for our automotive supplier case study.
Banks & Financial Services
Data Management and Analytics
- Big Data Hygiene Efforts – Buildout of large data warehouses. Intake of source data from dozens of sources, standardization of data, identification of movers and fail records, removal of duplicates, enhancement of data, and preparation of data for pick-and-pull extracts downstream.
- Phone Do-Not-Contact (DNC) Management – Managing of the myriad requirements for each state’s telemarketing do-not-contact rules. Intake, compiling, and management of DNC data from the state and federal government entities. Build of master-compiled DNC database and ongoing processing of client files against it. Ensure compliance of state and federal laws for telemarketing efforts.
Mailing Lists
- Acquisition lists used to acquire new customers. Marketing database services specially suited for offerings that target prospects experiencing a life-change event (marriage, divorce, new baby, mover, etc.).
Web App Development
- Process automation for online marketing messaging systems(inclusive of mail fulfillment, reporting, and robust analytics) to enable franchised and field locations to independently manage their marketing efforts, while at the same time protecting the corporate brand.
- Event management modules wherein attendee information is gathered remotely, compiled into a singular database that is then hygiened, messaged, and reported upon, enabling robust CRM efforts.
- Staff management modules whereby analytics and resources can be refined in real-time to more accurately accommodate location planning and human resource needs. This is particularly effective in networked or franchised corporate scenarios.
Advertising & Marketing Agencies
Mailing Lists
- Targeted prospect lists geared to the offering that the agency’s end-client presents. Often agencies seek and use outside expertise in the list field when comprising their marketing plans for their client.
Data Management and Analytics
- Database Cleanup – File cleansing, move updating, de-duping, key coding, etc. of client base. Often agencies do not have in-house expertise to handle this work and will reach out to experts in the field.
- One-off postal mail execution or development of on-going pick-and-pull mail programs.
- Updating of CRM Datasets – Appending of demographic, psychographic, and/or corporate metrics to a dataset to glean more information about client base.
Web App Development
- Development of A-to-Z application to manage its marketing process. Could include automated intake of source data, data hygiene, deduplication of records, key coding and output, plus reporting for executive management.
Leading Hospitals
Mailing Lists
- Prospect lists for new healthcare offerings or opening of new facilities.
- Development of targeted list pulls for specific sub-populations (nurses or doctors by specialty, new births, etc.).
Data Management and Analytics
- One-off postal mail execution and professional streamlined database marketing services. Cleansing, de-duping, and key coding of prospect and customer lists for a specific mail campaign or objective.
Airline Manufacturers
Maling Lists
- Prospect lists for new product offerings or services. These clients tend to have target prospects that are high-end in nature and may be difficult to identify. A list expert can help in locating these hard-to-find persons.
Gaming Companies
Data Management and Analytics
- Cleaning and standardization of guest/visitor lists, followed by updating of same with ethnic and demographic content in order to gain better understanding of gaming patrons and their habits.
Parts Suppliers & Manufacturers
Mailing Lists
- Prospect lists for new product offerings or services.
Data Management and Analytics
- One-off postal mail execution and professional streamlined database marketing services. Cleansing, de-duping, and key coding of prospect and customer lists for a specific mail campaign or objective.
- Updating of CRM Datasets – Appending of demographic, psychographic, and/or corporate metrics to a dataset in order to glean more information about client base. Mapping and geographic analysis to support management decision-making.
Major Retailers & Franchisees
Web Development/Data Management and Analytics
- PDS creates a system that allows their own district managers to personalize and send brand-approved messaging to both prospects and existing clients. To do this, PDS integrates with the client's data/systems, integrates with a mail house, and creates an online system to manage allowable geography, controls which elements are personalized and which are not, manages and tracks coupon codes and usage, etc.
Data Management and Analytics
- Our professional streamlined database marketing services include mapping and analytic services that help retailers and franchisees better understand their customers and market. Mapping of client details, charting of sales activity, assignment to the closest office or store locations, etc.
Mom & Pops/New Businesses
Mailing Lists
- PDS analyzes current customers and recommends appropriate prospect lists (mail, email, or phone) for growing their business. PDS' experienced staff knows how to help businesses that don't have much experience in marketing navigate the process.Together, we'll create a marketing plan that sets you up for success.
Entertainment & Event Companies
Data Management and Analytics
- For entertainment companies, a specialized demographic append (ethnicity, gender, economic status, U.S. Census, etc.) provides for an in-depth analysis of attendees, allowing for very effective list prospect selection, and allows for more attractive offers to be given to a carefully targeted audience.
Web App Development
- For event companies, a customized attendee-capture system can be put into place. Tablets are provided for the events, data is sent to a secure server in realtime where automated data append, matching, and analysis can take place. This provides a rich, scalable, grass-roots system to enhance CRM and marketing efforts.
Click here for our marketing event case study.
Non-Profit Organizations
Data Management and Analytics
- Data provided by non-profit organizations often comes in an array of files, sources, and formats. PDS can provide one-time or automated cleanup and matching of these sources to provide a single, useable data source for soliciting donations.
Mailing Lists & Multi-Channel Marketing Campaigns
- PDS can provide targeted lists of donors, persons with an expressed interest in the arts or humanitarian causes, etc. in order for the organization to hone in on the very best audience.
Click here for our non-profit case study which utilized a direct mail campaign.
Healthcare Companies & Insurers
Mailing Lists
- Prospect lists for new healthcare or insurance offerings, opening of new facilities or notification of hospital mergers. Development of targeted list pulls for specific sub-populations (nurses or doctors by specialty, new births, etc.).
Data Management and Analytics
- One-off postal mail execution. Cleansing, de-duping, and key coding of prospect and customer lists for a specific mail campaign or objective.
Click here for our non-profit case study which utilized a direct mail campaign.
Schools & Universities
Mailing Lists
- PDS provides specialized list acquisition for student prospects and alumni solicitation.
Data Management and Analytics
- One-off postal mail execution. Cleansing, de-duping and key coding of prospect and customer lists for a specific mail campaign or objective.
Real Estate & Property Companies
Web App Development
- A list of prospect homes can be provided via Google Earth/Maps link. This provides demographic overlays, photos, and other rich content that can be provided together as a single offering to prospective buyers. This would typically be done at the agency level as an offering for their clients.
Mailing Lists
- Providing of prospect lists for realtors and property managers geared toward finding prospects that may be in-market for a new home.