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Keep Up with the PDS Team


Check in on our blog regularly for advice on solving your business’s marketing challenges!  

Avoid These 7 Common Data Errors to Save Money

For businesses to run well, they must run efficiently. A big part of running an efficient company is cutting costs where you can to use your money more intentionally. For tech companies, digital inefficiencies can end up being a major financial...

Reasons Good Data Quality Improves Your Email Hygiene

Harnessing the potential of an email marketing program has many professionals focusing on creating engaging content. This push toward an enticing email leads them to pour effort into building personal connections and optimizing subject lines and...

Best Ways to Use Data Hygiene

Good data hygiene impacts your company by removing redundancies, streamlining your data, and ensuring the accuracy of reports so you can have the most tailored, client-centered solutions that will drive your business to the next level. Good quality...

What Back End Web Development Brings to the Table

The prettiest of websites are a joy to behold. No question. What happens, though, when a user wants to obtain some information out of that site? Does it provide the correct information on time? That's where having solid back end functionality...

Direct Mail is Alive and Well

With the rise of social media, many people would say that direct mail is dead. Fat chance! Direct mail has many advantages; it’s highly-targeted, cost-effective, and flexible. Even though many campaigns are now replaced with online...

Why Clean Data Matters

Data is the most valuable asset of any company (next to humans, that is). With better data quality comes more informed and actionable decisions, whether in the marketing and sales realm or from a business operations standpoint.  Contact...

How to Best Use Blog Content in Your Emails

Positioning your mailing list as an exclusive, resource-filled trove of goods for your subscribers will ensure you keep current followers and invite new ones to join. There are many reasons not to send the entire content of your most recent blog to...

Benefits of Data Analysis For Your Business

Consumers now more than ever want to work with companies which provide personalized attention. Companies could sweep complaints with service under the rug in the past. Nowadays, those same complaints appear on social media, challenging a...

Top 5 Ways a Mailing List will Benefit Your Business

Social media is all the buzz right now, but email remains one of the most widely used marketing tools for small businesses. According to the State of Small business report, a whopping 50% of small businesses use email in their marketing...

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