Originally posted on 01/31/2019
Social media is all the buzz right now, but email remains one of the most widely used marketing tools for small businesses. According to the State of Small business report, a whopping 50% of small...
Originally posted on 05/28/2019
Whether you’re beginning a new project for a web-based application or making changes to an established app, two tasks will become necessary: creating a roadmap of success and considering barriers...
Original Article Published 01/22/2020
Do you remember a time when technology was a luxury and a hot new trend? Nowadays, incorporating tech into your business plan is necessary for most industries. A functional website is a fundamental aspect...
Original Article Published on 12/10/2019
We live in an information age where data and content management are immense aspects of the business world. Following the importance of data, comes the importance of data quality—or the relative...
As a marketer or business manager, adding functionality to a business process is vital to continue refining and improving your service delivery. Based on the need for interfacing with data and results, two distinct paths may present...
Original blog post published in March 2022
A business that deals with data in any capacity needs to be aware of the ways that data can be corrupted or lost. Data analytics is a powerful tool, but it only provides accurate information if the...
Original blog published November 11, 2019
According to a survey from the Direct Marketing Association, 70% of Americans feel postal mail is more personal than the internet. Mailing campaigns are efficient at keeping, maintaining, or winning...
Original article published 4/22/21
At this point, the wonders of email marketing are no secret. After all, 90% of modern internet users have email addresses, and evidence suggests that targeting these individuals can lead to open rates of 20.56%....
The amount of data created worldwide each day continues to increase at an unprecedented rate, reaching a whopping 79 zettabytes in 2021 (that’s 79 trillion gigabytes). And that number is expected to double over the next three years. At the...
Originally posted on 06/17/2019
Good data hygiene impacts your company by removing redundancies, streamlining your data, and ensuring the accuracy of reports so you can have the most tailored, client-centered solutions that will drive your...
Originally posted on 07/25/2019
Harnessing the potential of an email marketing program has many professionals focusing on creating engaging content. This push toward an enticing email leads them to pour effort into building personal...
Originally posted on 05/08/2019
Data is the most valuable asset of any company (next to humans, that is). With better data quality comes more informed and actionable decisions, whether in the marketing and sales realm or from a business...
Originally posted on 03/13/2019
So once you have someone’s attention, what do you say? A speech, a conversation, and an email list are similar that it is as important to hook your audience as it is to keep their attention.
It is...
Originally posted on 04/18/2019
Positioning your mailing list as an exclusive, resource-filled trove of goods for your subscribers will ensure you keep current followers and invite new ones to join. There are many reasons not to send the...
Originally posted on 05/15/2019
With the rise of social media, many people would say that direct mail is dead. Fat chance! Direct mail has many advantages; it’s highly-targeted, cost-effective, and flexible. Even though many...
Originally posted on 05/29/2019
The prettiest of websites are a joy to behold. No question. What happens, though, when a user wants to obtain some information out of that site? Does it provide the correct information on time? That's...
Originally posted on 02/18/2019
Everyone wants to feel important.
Consumers want to work with companies that provide personalized attention. Companies could sweep complaints with service under the rug in the past. Nowadays, those...
Originally posted on 12/20/2018
Business Strategy changes as quickly as the seasons. Web application development has gone from infancy to a fully realized and required aspect of any company. The digital arena is competitive...
The pandemic of 2020 and beyond has been an intense adjustment for most people.
Schools, businesses, and even social services have all had to change in response to the social distancing safety guidelines that went into effect. There were...
Tech is all around us. Everywhere we go, everything we do gets a boost from technology. Casinos are no different.
There is an all too human part of casinos that people crave and need. The interactions between players, players and dealers,...
