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Keep Up with the PDS Team


Check in on our blog regularly for advice on solving your business’s marketing challenges!  

What Back End Web Development Brings to the Table

Originally posted on 05/29/2019 The prettiest of websites are a joy to behold. No question. What happens, though, when a user wants to obtain some information out of that site? Does it provide the correct information on time? That's...

Benefits of Data Analysis For Your Business

Originally posted on 02/18/2019 Everyone wants to feel important. Consumers want to work with companies that provide personalized attention. Companies could sweep complaints with service under the rug in the past. Nowadays, those...

4 Things to Avoid for Your Email Marketing Program

There are some great ways to greet strangers, encouraging them to listen. A friendly “hello” is a great opener when greeting someone new. Considering their thoughts and feelings will help you connect with them and meet them where they...

4 Tips to Improve Your Email Marketing Campaigns

Email marketing can be a challenge to navigate.  From subject lines to opening remarks, graphics, how to close your message, and more, there are many things to consider when setting up an email marketing campaign. Without years of...

How Data Management is Crucial for Small Businesses

Small businesses have challenges that large companies need not face. This danger they face makes it more understandable why so many small businesses fail. Many business owners know that data analytics can make a huge difference for their company....

5 Steps to Cleaning Up Your Data

Dirty things are not as good as clean ones, it is as simple as that. Clean data paves a path for more saving money, more streamlined processes, and overall more efficient work. Old, outdated, or redundant data can hold your company back from...

4 Ways to Keep Your Sensitive Data Safe

Some large companies have come under fire for not protecting their users’ data. The breaches that resulted ended up costing the companies millions of dollars. Aside from overall policy updates, they all would have benefited from data...

Guide To Direct Mail Success and Checklist

It is harder to turn down someone who is in front of you. Similarly, when you put your offer in your target audience’s hand, they are more likely to consider doing business with you. Direct mail marketing has been and continues to be a solid...

When Outsourcing Your Web Development Makes Sense

Do you remember a time when technology was a luxury and a hot new trend? Nowadays, incorporating tech into your business plan is necessary for most industries. A functional website is a fundamental aspect of your business’s success. For many...

Avoid These 7 Common Data Errors to Save Money

For businesses to run well, they must run efficiently. A big part of running an efficient company is cutting costs where you can to use your money more intentionally. For tech companies, digital inefficiencies can end up being a major financial...

Reasons Good Data Quality Improves Your Email Hygiene

Harnessing the potential of an email marketing program has many professionals focusing on creating engaging content. This push toward an enticing email leads them to pour effort into building personal connections and optimizing subject lines and...

Best Ways to Use Data Hygiene

Good data hygiene impacts your company by removing redundancies, streamlining your data, and ensuring the accuracy of reports so you can have the most tailored, client-centered solutions that will drive your business to the next level. Good quality...

Direct Mail is Alive and Well

With the rise of social media, many people would say that direct mail is dead. Fat chance! Direct mail has many advantages; it’s highly-targeted, cost-effective, and flexible. Even though many campaigns are now replaced with online...

Why Clean Data Matters

Data is the most valuable asset of any company (next to humans, that is). With better data quality comes more informed and actionable decisions, whether in the marketing and sales realm or from a business operations standpoint.  Contact...

How to Best Use Blog Content in Your Emails

Positioning your mailing list as an exclusive, resource-filled trove of goods for your subscribers will ensure you keep current followers and invite new ones to join. There are many reasons not to send the entire content of your most recent blog to...

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We've added great new features and updated our content to bring you the most up to date information about our company.  Check back often for updates.