Airline manufacturing is a uniquely positioned industry that presents distinct challenges, not least in relation to marketing. However, the use of targeted mailing lists could transform your endeavors forever.
At Progressive Data Services,...
In a world where big data plays a more central role in the healthcare sector than ever before, efficient database management should be a priority for all organizations within this industry. When building hospital databases as a part of your back-end...
Also known as telesales or inside sales, telemarketing is defined by Britannica as “the activity or job of selling goods or services by calling people on the telephone”. Businesses across all industries may utilize telemarketing which...
Global eCommerce revenue is set to hit US $3.65 trillion in 2023, highlighting the importance of web app development and online applications for your retail business.
Whether the company works exclusively in the digital landscape or...
As an online retailer, finding ways to boost conversion rates and generate higher sales revenue figures should be a continued priority. If you are still persisting exclusively with a standard eCommerce store, tailored retail web app development...
As an advertising company, finding ways to deliver the best results for your clients is an ongoing priority. While modern campaign advertising endeavors can include several highly advanced tactics, humble business mailing lists remain one of the...
Originally posted on 01/31/2019
Social media is all the buzz right now, but email remains one of the most widely used marketing tools for small businesses. According to the State of Small business report, a whopping 50% of small...
In the world of modern gaming, database management is undoubtedly a key ingredient in the recipe for success. After all, there could be thousands of concurrent players and transactions, meaning data usage is sky-high. Every aspect of the gaming...
The age of online multiplayer action has transformed the gaming industry forever, not least in relation to data usage. In fact, the capabilities of database management for developers and publishers have been central to the sector’s phenomenal...
Originally posted on 05/28/2019
Whether you’re beginning a new project for a web-based application or making changes to an established app, two tasks will become necessary: creating a roadmap of success and considering barriers...
Original Article Published 01/22/2020
Do you remember a time when technology was a luxury and a hot new trend? Nowadays, incorporating tech into your business plan is necessary for most industries. A functional website is a fundamental aspect...
Original Article Published on 12/10/2019
We live in an information age where data and content management are immense aspects of the business world. Following the importance of data, comes the importance of data quality—or the relative...
As a marketer or business manager, adding functionality to a business process is vital to continue refining and improving your service delivery. Based on the need for interfacing with data and results, two distinct paths may present...
Original blog post published in March 2022
A business that deals with data in any capacity needs to be aware of the ways that data can be corrupted or lost. Data analytics is a powerful tool, but it only provides accurate information if the...
Original blog published November 11, 2019
According to a survey from the Direct Marketing Association, 70% of Americans feel postal mail is more personal than the internet. Mailing campaigns are efficient at keeping, maintaining, or winning...
Original article published 4/22/21
At this point, the wonders of email marketing are no secret. After all, 90% of modern internet users have email addresses, and evidence suggests that targeting these individuals can lead to open rates of 20.56%....
The amount of data created worldwide each day continues to increase at an unprecedented rate, reaching a whopping 79 zettabytes in 2021 (that’s 79 trillion gigabytes). And that number is expected to double over the next three years. At the...
Originally posted on 07/25/2019
Harnessing the potential of an email marketing program has many professionals focusing on creating engaging content. This push toward an enticing email leads them to pour effort into building personal...
Originally posted on 05/08/2019
Data is the most valuable asset of any company (next to humans, that is). With better data quality comes more informed and actionable decisions, whether in the marketing and sales realm or from a business...
Originally posted on 03/13/2019
So once you have someone’s attention, what do you say? A speech, a conversation, and an email list are similar that it is as important to hook your audience as it is to keep their attention.
It is...
Originally posted on 04/18/2019
Positioning your mailing list as an exclusive, resource-filled trove of goods for your subscribers will ensure you keep current followers and invite new ones to join. There are many reasons not to send the...
Originally posted on 05/15/2019
With the rise of social media, many people would say that direct mail is dead. Fat chance! Direct mail has many advantages; it’s highly-targeted, cost-effective, and flexible. Even though many...
Originally posted on 05/29/2019
The prettiest of websites are a joy to behold. No question. What happens, though, when a user wants to obtain some information out of that site? Does it provide the correct information on time? That's...
Originally posted on 02/18/2019
Everyone wants to feel important.
Consumers want to work with companies that provide personalized attention. Companies could sweep complaints with service under the rug in the past. Nowadays, those...
Originally posted on 12/20/2018
Business Strategy changes as quickly as the seasons. Web application development has gone from infancy to a fully realized and required aspect of any company. The digital arena is competitive...
The pandemic of 2020 and beyond has been an intense adjustment for most people.
Schools, businesses, and even social services have all had to change in response to the social distancing safety guidelines that went into effect. There were...
Tech is all around us. Everywhere we go, everything we do gets a boost from technology. Casinos are no different.
There is an all too human part of casinos that people crave and need. The interactions between players, players and dealers,...
As technology continues to advance and provide greater offerings, the role of data analytics has also risen. There is more and more data being created today than ever before. The sheer volume of data increasingly calls for greater methods to analyze...
There are some great ways to greet strangers, encouraging them to listen.
A friendly “hello” is a great opener when greeting someone new. Considering their thoughts and feelings will help you connect with them and meet them where they...
Email marketing can be a challenge to navigate.
From subject lines to opening remarks, graphics, how to close your message, and more, there are many things to consider when setting up an email marketing campaign. Without years of...
Small businesses have challenges that large companies need not face. This danger they face makes it more understandable why so many small businesses fail.
Many business owners know that data analytics can make a huge difference for their company....
Dirty things are not as good as clean ones, it is as simple as that. Clean data paves a path for more saving money, more streamlined processes, and overall more efficient work. Old, outdated, or redundant data can hold your company back from...
Do you need to go to a tailor to get the right suit or dress or are you an “off the rack” kind of person?
During your web app brainstorming, it will become important to decide whether to choose a custom-built web app or to go with a...
Some large companies have come under fire for not protecting their users’ data. The breaches that resulted ended up costing the companies millions of dollars. Aside from overall policy updates, they all would have benefited from data...
The COVID-19 pandemic has brought much change to our world and our country. Social distancing policies have prompted kids to stay home from work and many businesses to close. For those able to continue working, remote work or working from home has...
Do you use your time efficiently to get the best out of your mailing program?
In the 60s, the marketing and advertising mastermind Ed Mayer came up with the 40/40/20 rule. With this rule, he guides marketers to focus their energy in the most...
It is harder to turn down someone who is in front of you. Similarly, when you put your offer in your target audience’s hand, they are more likely to consider doing business with you. Direct mail marketing has been and continues to be a solid...
Business is meant to connect people with services and products they need or want. Too often, companies end up appearing like they don’t care about their customers. Instead, it seems they are trying to sell to anyone who will buy from them. No...
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Good data hygiene impacts your company by removing redundancies, streamlining your data, and ensuring the accuracy of reports so you can have the most tailored, client-centered solutions that will drive your business to the next level. Good quality data is a differentiator between companies that make a difference and those that don’t. Below are the top ways you can ensure the highest quality data in your Customer Relationship Management (CRM) system with data hygiene.