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As technology continues to advance and provide greater offerings, the role of data analytics has also risen. There is more and more data being created today than ever before. The sheer volume of data increasingly calls for greater methods to analyze...

There are some great ways to greet strangers, encouraging them to listen. A friendly “hello” is a great opener when greeting someone new. Considering their thoughts and feelings will help you connect with them and meet them where they...

Email marketing can be a challenge to navigate.  From subject lines to opening remarks, graphics, how to close your message, and more, there are many things to consider when setting up an email marketing campaign. Without years of...

Small businesses have challenges that large companies need not face. This danger they face makes it more understandable why so many small businesses fail. Many business owners know that data analytics can make a huge difference for their company....

Dirty things are not as good as clean ones, it is as simple as that. Clean data paves a path for more saving money, more streamlined processes, and overall more efficient work. Old, outdated, or redundant data can hold your company back from...

Do you need to go to a tailor to get the right suit or dress or are you an “off the rack” kind of person? During your web app brainstorming, it will become important to decide whether to choose a custom-built web app or to go with a...

Some large companies have come under fire for not protecting their users’ data. The breaches that resulted ended up costing the companies millions of dollars. Aside from overall policy updates, they all would have benefited from data...

The COVID-19 pandemic has brought much change to our world and our country. Social distancing policies have prompted kids to stay home from work and many businesses to close. For those able to continue working, remote work or working from home has...

Do you use your time efficiently to get the best out of your mailing program? In the 60s, the marketing and advertising mastermind Ed Mayer came up with the 40/40/20 rule. With this rule, he guides marketers to focus their energy in the most...

It is harder to turn down someone who is in front of you. Similarly, when you put your offer in your target audience’s hand, they are more likely to consider doing business with you. Direct mail marketing has been and continues to be a solid...

Business is meant to connect people with services and products they need or want. Too often, companies end up appearing like they don’t care about their customers. Instead, it seems they are trying to sell to anyone who will buy from them. No...