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Originally posted on 03/13/2019 So once you have someone’s attention, what do you say? A speech, a conversation, and an email list are similar that it is as important to hook your audience as it is to keep their attention. It is...

Originally posted on 04/18/2019 Positioning your mailing list as an exclusive, resource-filled trove of goods for your subscribers will ensure you keep current followers and invite new ones to join. There are many reasons not to send...

Originally posted on 05/15/2019 With the rise of social media, many people would say that direct mail is dead. Fat chance! Direct mail has many advantages; it’s highly targeted, cost-effective, and flexible. Even though many...

Originally posted on 05/29/2019 The prettiest of websites are a joy to behold. No question. What happens, though, when a user wants to obtain some information out of that site? Does it provide the correct information on time? That's...

Originally posted on 02/18/2019 Everyone wants to feel important. Consumers want to work with companies that provide personalized attention. Companies could sweep complaints with service under the rug in the past. Nowadays, those...

Originally posted on 12/20/2018 Business Strategy changes as quickly as the seasons. Web application development has gone from infancy to a fully realized and required aspect of any company. The digital arena is competitive...

The pandemic of 2020 and beyond has been an intense adjustment for most people.  Schools, businesses, and even social services have all had to change in response to the social distancing safety guidelines that went into effect. There were...

Tech is all around us. Everywhere we go, everything we do gets a boost from technology. Casinos are no different.  There is an all too human part of casinos that people crave and need. The interactions between players, players and...

As technology continues to advance and provide greater offerings, the role of data analytics has also risen. There is more and more data being created today than ever before. The sheer volume of data increasingly calls for greater methods to analyze...

There are some great ways to greet strangers, encouraging them to listen. A friendly “hello” is a great opener when greeting someone new. Considering their thoughts and feelings will help you connect with them and meet them where they...

Email marketing can be a challenge to navigate.  From subject lines to opening remarks, graphics, how to close your message, and more, there are many things to consider when setting up an email marketing campaign. Without years of...

Small businesses have challenges that large companies need not face. This danger they face makes it more understandable why so many small businesses fail. Many business owners know that data analytics can make a huge difference for their company....

Dirty things are not as good as clean ones—it is as simple as that. Clean data paves the way for more money savings, streamlined processes, and overall more efficient work. Old, outdated, or redundant data can hold your company back from...

Do you need to go to a tailor to get the right suit or dress or are you an “off the rack” kind of person? During your web app brainstorming, it will become important to decide whether to choose a custom-built web app or to go with a...

Some large companies have come under fire for not protecting their users’ data. The breaches that resulted ended up costing the companies millions of dollars. Aside from overall policy updates, they all would have benefited from data...

The COVID-19 pandemic has brought much change to our world and our country. Social distancing policies have prompted kids to stay home from work and many businesses to close. For those able to continue working, remote work or working from home has...

Efficiency is key to maximizing results when evaluating the success of a direct mail campaign. The 40/40/20 rule is a strategic guideline that can help marketers allocate their efforts and resources effectively. This rule breaks down the...

It is harder to turn down someone who is in front of you. Similarly, when you put your offer in your target audience’s hand, they are more likely to consider doing business with you. Direct mail marketing has been and continues to be a solid...

Business is meant to connect people with services and products they need or want. Too often, companies end up appearing like they don’t care about their customers. Instead, it seems they are trying to sell to anyone who will buy from them. No...