Do you need to go to a tailor to get the right suit or dress or are you an “off the rack” kind of person?
During your web app brainstorming, it will become important to decide whether to choose a custom-built web app or to go with a...
Some large companies have come under fire for not protecting their users’ data. The breaches that resulted ended up costing the companies millions of dollars. Aside from overall policy updates, they all would have benefited from data...
The COVID-19 pandemic has brought much change to our world and our country. Social distancing policies have prompted kids to stay home from work and many businesses to close. For those able to continue working, remote work or working from home has...
Do you use your time efficiently to get the best out of your mailing program?
In the 60s, the marketing and advertising mastermind Ed Mayer came up with the 40/40/20 rule. With this rule, he guides marketers to focus their energy in the most...
It is harder to turn down someone who is in front of you. Similarly, when you put your offer in your target audience’s hand, they are more likely to consider doing business with you. Direct mail marketing has been and continues to be a solid...
Do you remember a time when technology was a luxury and a hot new trend? Nowadays, incorporating tech into your business plan is necessary for most industries. A functional website is a fundamental aspect of your business’s success. For many...
We live in an information age where data and content management are immense aspects of the business world. Following the importance of data, comes the importance of data quality - or the relative value of the data on a system. Just like an...
Business is meant to connect people with services and products they need or want. Too often, companies end up appearing like they don’t care about their customers. Instead, it seems they are trying to sell to anyone who will buy from them. No...
As a marketer or business manager, adding functionality to a business process is vital to continue refining and improving your service delivery. Based on the need for interfacing with data and results, two distinct paths may present themselves --...
For businesses to run well, they must run efficiently. A big part of running an efficient company is cutting costs where you can to use your money more intentionally. For tech companies, digital inefficiencies can end up being a major financial...
Harnessing the potential of an email marketing program has many professionals focusing on creating engaging content. This push toward an enticing email leads them to pour effort into building personal connections and optimizing subject lines and...
Good data hygiene impacts your company by removing redundancies, streamlining your data, and ensuring the accuracy of reports so you can have the most tailored, client-centered solutions that will drive your business to the next level. Good quality...
The prettiest of websites are a joy to behold. No question. What happens, though, when a user wants to obtain some information out of that site? Does it provide the correct information on time? That's where having solid back end functionality...
With new projects coming up, either beginning a new project for a web-based application or making changes to an established app, two tasks will become necessary: creating a road-map of success and considering barriers that may pop up along the way....
With the rise of social media, many people would say that direct mail is dead. Fat chance! Direct mail has many advantages; it’s highly-targeted, cost-effective, and flexible. Even though many campaigns are now replaced with online...
Data is the most valuable asset of any company (next to humans, that is). With better data quality comes more informed and actionable decisions, whether in the marketing and sales realm or from a business operations standpoint.
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Positioning your mailing list as an exclusive, resource-filled trove of goods for your subscribers will ensure you keep current followers and invite new ones to join. There are many reasons not to send the entire content of your most recent blog to...
So once you have someone’s attention, what do you say? A speech, a conversation, and an email list are similar that it is as important to hook your audience as it is to keep their attention.
It is essential to send your subscribers...
Consumers now more than ever want to work with companies which provide personalized attention. Companies could sweep complaints with service under the rug in the past. Nowadays, those same complaints appear on social media, challenging a...
According to a survey from the Direct Marketing Association, 70% of Americans feel postal mail is more personal than the internet. Mailing campaigns are efficient at keeping, maintaining, or winning new customers. Up to 39% of new customers tried a new business based on direct mail, according to a DMA study.