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4 Tips to Improve Your Email Marketing Campaigns

A coffee mug has the words email marketing written in coffee foam with digital graphs and symbols all over the background.Email marketing can be a challenge to navigate. 

From subject lines to opening remarks, graphics, how to close your message, and more, there are many things to consider when setting up an email marketing campaign. Without years of experience, what should you do and what should you avoid?

This article provides suggestions for things you should make sure to do in your email marketing campaigns. Keep reading to take your campaigns to the next level. 

Email Marketing Things to Do

1. Conduct Tests and Track Metrics

You have to know where you are to improve. Marketing is all about trying new things to optimize a user’s experience. Create a benchmark of how your emails perform, then set up trails and test out ideas. After the trail, take down the results and compare them to your benchmark. Consider the following metrics: open rate, bounce rate, click-through-rate (CTR), and unsubscribe rate. 

2. Choose Your Specific Audience with Segments

Personalized experiences outperform generic campaigns. Segment your mailing list so that you can send specific email campaigns or messages to a specified group. This approach will make the content more relevant and useful to your audience instead of the cookie-cutter approach that will alienate them, losing you subscribers.

3. Make Opt-Outs Easy

No one likes feeling cornered or trapped. Not only is it a legal requirement, it is reassuring to offer an opt-out for your list. Keep the opt-out process simple so your brand is transparent, thus trustworthy. 

4. Continue to Educated Your Company

Technology and the most recently updated best practices constantly change. Stay relevant and useful to your subscribers by staying on top of any changes in the field and in the related technology. Join groups, contribute to discussions, and keep exploring to bring the best product to your subscribers.

Work with Email Marketing Experts

Getting the right email marketing list for your business can make big impacts on your campaigns. Some simple steps like the ones above can help your business to grow. Working with email marketing experts like those at Progressive Data Service can help you get your message to the right people who want to hear it. Contact us today to chat about how we can help your program grow.

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