Avoid These 7 Common Data Errors to Save Money

The word For businesses to run well, they must run efficiently. A big part of running an efficient company is cutting costs where you can to use your money more intentionally. For tech companies, digital inefficiencies can end up being a major financial drain. Keep reading to learn about the seven most common data errors that lose businesses money. 

Incorrect Data Entry

From minor typos to blank spaces or even inaccuracies in data entry can be a big problem. Accurately recording the location and name of a lead or client in a contact sheet helps prevent redundancies and streamline your records. Data entry errors make up 26% of data quality issues, according to The Data Warehousing Institute (TDWI). 

Duplicating Data Records

Having two or more records for one individual, or one household in most cases, creates a problem in your data set. Redundancies lead to incorrect analysis, wasted money on delivery costs, and unprofessional work. Spotting these errors can be tough, both using formulas or having a person go through the information.

Out-Dated Data

People go through many changes. These changes may impact your contact sheets in their jobs, marriage status, address, or general interest (if a prospect is no longer interested, they should not be on your list). Updating your list will make your list more useful.

Missing Data

If there are holes in your datasheet, there are problems. Missing fields in your data set can cause problems in productivity or deliverability. A full address and contact name should be your goal for lead forms. 

Including Deceased Individuals on Your List

Mailing to people who have passed away can cause your company to appear insensitive or uncaring. Additionally, any materials sent to them are wasted.

Change of Address

According to the USPS, 17% of US residents move each year. Continually update your records for addresses every 90 days to take advantage of many postal discounts through USPS.  

Combined Data Lists

You may house data from many sources, including web forms, outside lists, and more. Combining data from different periods can also cause problems. Your list will need maintenance after such a combination. 

Even if you have any of these data issues, through more explicit data management, you will be able to cut costs and make or business more efficient. Progressive Data Services offers digital services, including a mailing list, database management and analysis, and web application development for businesses of all sizes. To learn more about how we can serve your business needs, give us a call today at (248) 313-9120.

Benefits of Data Analysis For Your Business

Originally posted on 02/18/2019 Everyone wants to feel important. Consumers want to work with companies that provide personalized attention. Companies could sweep complaints with service under the rug in the past. Nowadays, those...

4 Things to Avoid for Your Email Marketing Program

There are some great ways to greet strangers, encouraging them to listen. A friendly “hello” is a great opener when greeting someone new. Considering their thoughts and feelings will help you connect with them and meet them where they...

4 Tips to Improve Your Email Marketing Campaigns

Email marketing can be a challenge to navigate.  From subject lines to opening remarks, graphics, how to close your message, and more, there are many things to consider when setting up an email marketing campaign. Without years of...

How Data Management is Crucial for Small Businesses

Small businesses have challenges that large companies need not face. This danger they face makes it more understandable why so many small businesses fail. Many business owners know that data analytics can make a huge difference for their company....

5 Steps to Cleaning Up Your Data

Dirty things are not as good as clean ones, it is as simple as that. Clean data paves a path for more saving money, more streamlined processes, and overall more efficient work. Old, outdated, or redundant data can hold your company back from...

4 Ways to Keep Your Sensitive Data Safe

Some large companies have come under fire for not protecting their users’ data. The breaches that resulted ended up costing the companies millions of dollars. Aside from overall policy updates, they all would have benefited from data...

Guide To Direct Mail Success and Checklist

It is harder to turn down someone who is in front of you. Similarly, when you put your offer in your target audience’s hand, they are more likely to consider doing business with you. Direct mail marketing has been and continues to be a solid...

When Outsourcing Your Web Development Makes Sense

Do you remember a time when technology was a luxury and a hot new trend? Nowadays, incorporating tech into your business plan is necessary for most industries. A functional website is a fundamental aspect of your business’s success. For many...
Page: 12 - All