Blog

Direct Mail is Alive and Well

With the rise of social media, many people would say that direct mail is dead. Fat chance! Direct mail has many advantages; it’s highly-targeted, cost-effective, and flexible. Even though many campaigns are now replaced with online advertisements, direct mail is still one of the most effective forms of advertising and can amplify your advertising efforts. 
 
Here are some interesting facts proving that rumors of direct mail's demise are greatly exaggerated. 
 

Did you know... 

1.    Direct mail continues to be used heavily, with a 43% share of total local retail advertising. 
 
2.    Direct mail response rates outperform digital channels by a wide margin. According to the DMA, DM achieves a 3.7% response rate on a house list and a 1.0% rate on a prospect list. Compare that to the average 0.6% response rate of all other digital channels combined (mobile, email, social, paid, etc.). 
 
3.    Ninety-two percent (92%) of young shoppers say they prefer direct mail for making purchasing decisions. 
 
4.    An International Communications Research survey found that 73% of consumers actually prefer mail over other advertising methods. 
 
5.    Seventy percent (70%) of
Americans say mail is more personal than the internet. 
 
6.    Four-fifths (79%) of consumer’s act on direct mail immediately as opposed to 45% who say they deal with email right away. 
 
7.    Direct marketers spent $46 billion in 2014, with estimated returns of over $2.05 trillion dollars in sales. 
 
People still love to get mail, perhaps surprisingly even the younger generation! Direct mail is more likely to be viewed by the recipient than other forms of marketing, like digital advertising. It makes for an excellent marketing addition for any company who wants to develop an effective and thoughtful marketing program. A well-executed mail campaign, in combination with email, social, and other forms of marketing can significantly boost the returns on your marketing dollars. 
 

4 Ways to Keep Your Sensitive Data Safe

Some large companies have come under fire for not protecting their users’ data. The breaches that resulted ended up costing the companies millions of dollars. Aside from overall policy updates, they all would have benefited from data...

Guide To Direct Mail Success and Checklist

It is harder to turn down someone who is in front of you. Similarly, when you put your offer in your target audience’s hand, they are more likely to consider doing business with you. Direct mail marketing has been and continues to be a solid...

When Outsourcing Your Web Development Makes Sense

Do you remember a time when technology was a luxury and a hot new trend? Nowadays, incorporating tech into your business plan is necessary for most industries. A functional website is a fundamental aspect of your business’s success. For many...

Avoid These 7 Common Data Errors to Save Money

For businesses to run well, they must run efficiently. A big part of running an efficient company is cutting costs where you can to use your money more intentionally. For tech companies, digital inefficiencies can end up being a major financial...

Reasons Good Data Quality Improves Your Email Hygiene

Harnessing the potential of an email marketing program has many professionals focusing on creating engaging content. This push toward an enticing email leads them to pour effort into building personal connections and optimizing subject lines and...

Best Ways to Use Data Hygiene

Good data hygiene impacts your company by removing redundancies, streamlining your data, and ensuring the accuracy of reports so you can have the most tailored, client-centered solutions that will drive your business to the next level. Good quality...

What Back End Web Development Brings to the Table

The prettiest of websites are a joy to behold. No question. What happens, though, when a user wants to obtain some information out of that site? Does it provide the correct information on time? That's where having solid back end functionality...

Why Clean Data Matters

Data is the most valuable asset of any company (next to humans, that is). With better data quality comes more informed and actionable decisions, whether in the marketing and sales realm or from a business operations standpoint.  Contact...

How to Best Use Blog Content in Your Emails

Positioning your mailing list as an exclusive, resource-filled trove of goods for your subscribers will ensure you keep current followers and invite new ones to join. There are many reasons not to send the entire content of your most recent blog to...

Benefits of Data Analysis For Your Business

Consumers now more than ever want to work with companies which provide personalized attention. Companies could sweep complaints with service under the rug in the past. Nowadays, those same complaints appear on social media, challenging a...
Page: 12 - All