It is harder to turn down someone who is in front of you. Similarly, when you put your offer in your target audience’s hand, they are more likely to consider doing business with you. Direct mail marketing has been and continues to be a solid marketing strategy to engage would-be customers as well as reengage current customers. Whether your message goes out through email or print, delivering your tailored message will continue to make an impact.
Read through our direct mail marketing guide below to have better success in reaching people with your branded message.
1. Know Your Market
Who are you selling your product or service to? Many companies cannot answer that question authentically and fully. The more you know about your target audience, the better you will be able to connect with them. Data on your audience’s location, interests, purchase history, and more will help you tailor what information you send them. Shape your message, offer, and even design to who will read it.
2. Know Your Offer
Similarly, seriously consider your offer and how it will help your audience. Think from their perspective. The more beneficial it is to them, the more likely they are to take action. Remember, one purchase from a customer tends to lead to more. Invest in making that first purchase.
3. Quality Makes Sales
Marketing is not losing you money - it is an investment in future sales. Just as you wouldn’t go half-dressed to a sales meeting, you shouldn’t send a low-quality mailer out. Have your team take the time to craft original copy and graphics, organically lay out the material, and choose fonts and colors that appeal to the senses.
4. Don’t Overcommunicate with Your Audience
Don’t yell at your audience. If they hear your message once, great. A few more mentions of you will reinforce your message. Too many communications through email, social, paid, and traditional messaging can overwhelm and turn your audience from you. However, when you design a campaign that crosses mediums to tell a full story, your audience will be further engaged instead of shunned. Having a strategy is the difference.
5. Always Test New Ideas
You won’t know the success of an idea unless you test it. Send out multiple versions of your message while tracking results. Hone your message by trying new approaches and shifting toward successful areas.
Partner with the Direct Mail Marketing Experts
Follow the above steps to get the most out of your direct mail marketing campaigns. Partnering with Progressive Data Services can help you build your mailing list, no matter the medium your company uses. Our data-driven marketing experts have experience creating and optimizing strategies that get results for our customers.