Blog

Guide To Direct Mail Success and Checklist

Building your mailing list with the guide in this article. It is harder to turn down someone who is in front of you. Similarly, when you put your offer in your target audience’s hand, they are more likely to consider doing business with you. Direct mail marketing has been and continues to be a solid marketing strategy to engage would-be customers as well as reengage current customers. Whether your message goes out through email or print, delivering your tailored message will continue to make an impact.

Read through our direct mail marketing guide below to have better success in reaching people with your branded message. 

1. Know Your Market

Who are you selling your product or service to? Many companies cannot answer that question authentically and fully. The more you know about your target audience, the better you will be able to connect with them. Data on your audience’s location, interests, purchase history, and more will help you tailor what information you send them. Shape your message, offer, and even design to who will read it.

2. Know Your Offer

Similarly, seriously consider your offer and how it will help your audience. Think from their perspective. The more beneficial it is to them, the more likely they are to take action. Remember, one purchase from a customer tends to lead to more. Invest in making that first purchase. 

3. Quality Makes Sales

Marketing is not losing you money - it is an investment in future sales. Just as you wouldn’t go half-dressed to a sales meeting, you shouldn’t send a low-quality mailer out. Have your team take the time to craft original copy and graphics, organically lay out the material, and choose fonts and colors that appeal to the senses. 

4. Don’t Overcommunicate with Your Audience

Don’t yell at your audience. If they hear your message once, great. A few more mentions of you will reinforce your message. Too many communications through email, social, paid, and traditional messaging can overwhelm and turn your audience from you. However, when you design a campaign that crosses mediums to tell a full story, your audience will be further engaged instead of shunned. Having a strategy is the difference.

5. Always Test New Ideas

You won’t know the success of an idea unless you test it. Send out multiple versions of your message while tracking results. Hone your message by trying new approaches and shifting toward successful areas. 

Partner with the Direct Mail Marketing Experts

Follow the above steps to get the most out of your direct mail marketing campaigns. Partnering with Progressive Data Services can help you build your mailing list, no matter the medium your company uses. Our data-driven marketing experts have experience creating and optimizing strategies that get results for our customers.

Telemarketing & How It Works

Also known as telesales or inside sales, telemarketing is defined by Britannica as “the activity or job of selling goods or services by calling people on the telephone”. Businesses across all industries may utilize telemarketing which...

3 Reasons Why Retail Apps Outperform Online Stores

As an online retailer, finding ways to boost conversion rates and generate higher sales revenue figures should be a continued priority. If you are still persisting exclusively with a standard eCommerce store, tailored retail web app development...

How Big is the Data Use in Gaming?

The age of online multiplayer action has transformed the gaming industry forever, not least in relation to data usage. In fact, the capabilities of database management for developers and publishers have been central to the sector’s phenomenal...

When Outsourcing Your Web Development Makes Sense

Original Article Published 01/22/2020 Do you remember a time when technology was a luxury and a hot new trend? Nowadays, incorporating tech into your business plan is necessary for most industries. A functional website is a fundamental aspect...

Avoid These 7 Common Data Errors to Save Money

Original blog post published in March 2022 A business that deals with data in any capacity needs to be aware of the ways that data can be corrupted or lost. Data analytics is a powerful tool, but it only provides accurate information if the...

Best Ways to Use Data Hygiene

Originally posted on 06/17/2019 Good data hygiene impacts your company by removing redundancies, streamlining your data, and ensuring the accuracy of reports so you can have the most tailored, client-centered solutions that will drive your...

Why Clean Data Matters

Originally posted on 05/08/2019 Data is the most valuable asset of any company (next to humans, that is). With better data quality comes more informed and actionable decisions, whether in the marketing and sales realm or from a business...
Page: 12 - All