Blog

How Data Management is Crucial for Small Businesses

There are glowing digital icons floating and a man in a suit clicks on one over the words data analytics.Small businesses have challenges that large companies need not face. This danger they face makes it more understandable why so many small businesses fail.

Many business owners know that data analytics can make a huge difference for their company. However, small businesses may have an additional challenge in dealing with the overwhelming amount of data. It can be tough to know where to start with data analytics as a small business data manager. 

Keep reading to learn our top tips on data analytics for small businesses.

1. Look Out for Big Data Trends

Patterns matter. Data trends can display user and consumer behavior over time. Look for these patterns to go up or down, each can share insights with your team. From these patterns, your company can make choices based on predictions for the future. Proactively fixing problems or adapting to change will help pivot your business from a stagnant one to a progressive leader. 

2. Go Beyond Website Traffic

Analyzing the website traffic, or the people who visit your website, is a good indicator of your success. You can measure website traffic by visits, which basically act as unqualified leads. Make sure not to stop at just who visits your website. Also, consider the following:

  • How long a user’s visit lasts.
  • Conversion percentage - the number of visitors compared to those who fill out a form or make a call.

These two triggers will show you more than just the number of visitors you have.

3. Consider the Cost of Acquiring a Customer

How much does your company spend to get a customer on average?

Knowing this figure is important to your bottom line. Take all the money you put into marketing and outreach,  then divide that number by the number of new customers you get. Make sure to focus your efforts on the areas of customers that tend to provide better conversion rates.

4. Explore Content Engagement through Data Analysis

Content and content marketing are great approaches to gaining leads for your small business. Offering tips and insights for your industry will help you build trust in your audience. They will be more likely to partner with you when they trust you. Look for the click-through rates (CTR) and your social shares as indicators of success.

Harness the Potential of Your Business through Data Analytics

Now it is up to you to make changes. Use these data indicators to realize the potential of your business. Need a trusted team to handle your data analytics? Consider Progressive Data Service as your go-to team for data management and analytics. Give our team a call today.

Avoid These 7 Common Data Errors to Save Money

Original blog post published in March 2022 A business that deals with data in any capacity needs to be aware of the ways that data can be corrupted or lost. Data analytics is a powerful tool, but it only provides accurate information if the...

Best Ways to Use Data Hygiene

Originally posted on 06/17/2019 Good data hygiene impacts your company by removing redundancies, streamlining your data, and ensuring the accuracy of reports so you can have the most tailored, client-centered solutions that will drive your...

Why Clean Data Matters

Originally posted on 05/08/2019 Data is the most valuable asset of any company (next to humans, that is). With better data quality comes more informed and actionable decisions, whether in the marketing and sales realm or from a business...

How to Best Use Blog Content in Your Emails

Originally posted on 04/18/2019 Positioning your mailing list as an exclusive, resource-filled trove of goods for your subscribers will ensure you keep current followers and invite new ones to join. There are many reasons not to send the...

Direct Mail is Alive and Well

Originally posted on 05/15/2019 With the rise of social media, many people would say that direct mail is dead. Fat chance! Direct mail has many advantages; it’s highly-targeted, cost-effective, and flexible. Even though many...

What Back End Web Development Brings to the Table

Originally posted on 05/29/2019 The prettiest of websites are a joy to behold. No question. What happens, though, when a user wants to obtain some information out of that site? Does it provide the correct information on time? That's...

Benefits of Data Analysis For Your Business

Originally posted on 02/18/2019 Everyone wants to feel important. Consumers want to work with companies that provide personalized attention. Companies could sweep complaints with service under the rug in the past. Nowadays, those...

4 Things to Avoid for Your Email Marketing Program

There are some great ways to greet strangers, encouraging them to listen. A friendly “hello” is a great opener when greeting someone new. Considering their thoughts and feelings will help you connect with them and meet them where they...

4 Tips to Improve Your Email Marketing Campaigns

Email marketing can be a challenge to navigate.  From subject lines to opening remarks, graphics, how to close your message, and more, there are many things to consider when setting up an email marketing campaign. Without years of...
Page: 12 - All