Airline manufacturing is a uniquely positioned industry that presents distinct challenges, not least in relation to marketing. However, the use of targeted mailing lists could transform your endeavors forever.
At Progressive Data Services, our mailing lists are a powerful tool that can be used by companies across many business verticals, including airline manufacturers. Here’s everything you need to know about their benefits and how they could benefit your aviation business.
7 Top Benefits of Using Mailing Lists as an Airline Manufacturer
Designing, building, testing, selling, and maintaining aircraft can be a very rewarding business model. After all, the industry was valued at $413.51bn in 2021, while the competition isn’t as fierce as some would imagine. On the flip side, though, you can only target a very niche audience. While mailing lists aren’t the only valuable weapon in your marketing arsenal, here are seven reasons you should use them.
#1. Mailing Lists Help You Find a Target Audience
As an airline manufacturer, your prospects include aviation software providers, avionics technicians, civil aviation authorities, air traffic controllers, and airlines themselves. However, reaching this target audience is notoriously difficult. A targeted mailing list for airline manufacturers identifies those high-end contacts and presents the data in a convenient way.
It will provide the strongest platform for your outreach efforts.
#2. Mailing Lists for Airline Manufacturers Support Omni-Channel Efforts
Like B2C (business-to-consumer) clients, B2B (business-to-business) buyers now interact with companies across multiple channels as they move along the sales funnel. Here at PDS, our mailing list services cover postal mailing lists, telemarketing lists, email lists, business lists, geographic and demographic selections, specialty lists, and more. So, you can reach buyers using the most suitable method for them.
It also allows you to use a combination of inbound, outbound, and prospecting efforts.
#3. Mailing Lists Allow for Personalization
Up to 80% of B2B buyers expect a B2C-like experience. Whether the goal is to improve brand awareness with potential buyers or actively generate sales, a personalized touch is vital. Mailing lists deliver key information that allows you to tailor your sales strategy accordingly, using your insights into their airline supply needs for optimized processes.
An improved user experience will boost conversions and set a professional tone.
#4. Mailing Lists for Airline Manufacturers Stay Relevant
There is nothing worse than researching prospective leads only to find that the info is outdated by the time a campaign is ready to start. PDS keeps its mailing lists up to date, ensuring you have the relevant contact details for buyers in all subcategories of the industry. Taking control of this matter yourself would distract you from core business matters, which is why we take care of the details for you.
On a side note, it protects your reputation, as you won’t fall victim to erroneous interactions.
#5. Mailing Lists Save You Time and Money
Every marketing decision must take time and money into account. Visiting prospects can be very time-consuming, while most other marketing efforts will struggle to deliver the targeted approach you require. Mailing lists allow you to use direct mail with confidence so that you won’t be wasting efforts on irrelevant buyers. As such, efficiency will soar.
As open rates and conversion rates improve, data analytics will become more relevant too.
#6. Mailing Lists Feed Into the Overall Campaign
The success of mailing lists as a direct tool to support marketing efforts should not be underestimated. However, the true benefit comes from the fact that they fit seamlessly into campaigns that include data management, other marketing campaigns, and app development. Consistent marketing endeavors will yield the best results.
It also makes it far easier for sales teams to track each account’s progress.
#7. Mailing Lists for Airline Manufacturers Get Conversions
Last but not least, airline manufacturers work. A decluttered mailing list of target contacts will drive higher ROIs. As well as opening the door to potential sales interactions, you can send different messages to different subgroups to further increase your conversion rates. Likewise, it will be easier to manage ongoing data for greater optimization.
If it doesn’t motivate you to use mailing lists for your airline manufacturing firm, nothing will.
Acquire a Targeted Mailing List Today
A targeted mailing list is a tool that can truly help your airline manufacturing business take off. However, it’s only as successful as the relevance and quality of the data you receive. To acquire a targeted mailing list for omnichannel sales efforts in the aviation industry, contact the PDS team today.