Social media is all the buzz right now, but email remains one of the most widely used marketing tools for small businesses. According to the State of Small business report, a whopping 50% of small businesses use email in their marketing strategy.
A mailing list is a means of communication between customers or even prospects and you. But why bother having a mailing list?
Benefits of a Mailing List
There are several positive outcomes of having and building a mailing list for your business. Read on to discover some of them:
A mailing list is one of the most cost-effective means of growing your business. There is considerable production overhead with traditional mail, fliers, brochures, etc. Email cuts out that side of the investment. Creative design and the copy will continue to be essential to create compelling content. However, the time and money saved on the production and distribution side will be substantial.
#2. Connect with Target Market
Email marketing allows you the rare and privileged opportunity to speak directly to your current or potential customers. Their presence on your mailing list means they have opted to be there displaying even more purchasing potential. At this point, this communication is essential for humanizing you and your business while connecting with your market.
#3. Educate Prospects and Clients
Email is a great way to display your field-specific knowledge you have gained. If your market does not understand the industry or specific service you provide, they are unlikely to work with you. Spreading awareness about your industry will also reflect well on your organization. Remember, people like working with positive community-builders.
#4. Establish and Increase Credibility
While you are educating your mailing list, you also have the opportunity to build industry credibility. Customers and clients want to work with businesses who know what they are doing.
#5. Build Brand Recognition
Those who are on your mailing list choose to be there, it is always important to remind them of your brand - who you are and what you value. Any distinctive logos or taglines in your email will impress your brand on the reader’s mind.
Additionally, your email will not stop with your mailing list. As your list grows, so too does the potential for your readers to share your message with others. This sharing has the potential to extend your reach toward new partnerships, leads, clients, and other opportunities.
Here at Progressive Data Services, we have been helping to build mailing lists for businesses of all sizes since 2013. From mom and pop shops to multinational organizations, our experts have developed mailing lists, created web apps, and provided data management and analytics options. Contact us today to discover how we can help grow your business today.