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4 Things to Avoid for Your Email Marketing Program

A computer and phone sit open with the words email marketing on them.There are some great ways to greet strangers, encouraging them to listen.

A friendly “hello” is a great opener when greeting someone new. Considering their thoughts and feelings will help you connect with them and meet them where they are. As for email marketing, there are many ways to connect with your audience that will draw them closer to you. However, there are also common practices that drive people away. 

This article is all about the things you should AVOID doing with your email marketing campaigns so you can create a successful program. 

Email Marketing Things NOT to Do

1. Ignore Mobile Users

Presently, a huge amount of email traffic happens on mobile devices. According to Hubspot, “Mobile opens account for 46 percent of all email opens...73% of millennials prefer communications from businesses to come via email.” If you are not optimizing your content for mobile users, you are alienating a huge share of your audience. Seek to make your designs responsive to desktop and mobile, depending on your user’s device.

2. Spamming Your Audience

Spamming your audience is not a good business practice, and in some cases, it is illegal. The CAN-SPAM Act of 2003 set up guidelines for email marketing. Some of the most important involves not allowing misleading, false, or invalid information. 

3. Buying Email Lists

It may be tempting to buy your email list from a source to get you started. This quick and easy solution to getting your marketing campaigns accelerated will eventually hurt your end goals. The lists are typically not quality ones, and they will be built of people unfamiliar with your brand. This unfamiliarity with your brand will make it a challenge for you to send them relevant information that they would want. 

4. Make Your Content a Low Priority

Most of your focus for marketing campaigns should be on the content, the message you want to deliver. You will also want to focus on planning the campaign, choosing which users will receive a message, and growing your audience. Since these are different focuses (content and marketing strategy), it is a best practice to have two different individuals or workstreams to accomplish the separate goals. It is obvious to your users when your content, the meat of the email, is not great. Don’t let that happen at your business.

Partner with Email Marketing Experts

Creating and building a successful email marketing program is difficult. If you avoid the problems above, you will be well on your way to creating a lasting impression that will gain you readers and eventually customers. For tips on what things you should make sure to do in your email marketing program, click here

Here at Progressive Data Services, we can help you build your email marketing program. Our staff has years of experience doing just the kind of work you need to run a highly functioning program. Give us a call today to chat through your needs. 

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